JD.com

Nine dimensions merchants should review before joining:

Merchant snapshot

E dey good for 3C/home-appliance etc standard-product brands an merchants wey value logistics experience: self-operated + self-built logistics get di strongest genuine-goods mindshare, but profit dey under pressure, food delivery etc new businesses dey burn money.

Entry requirements

Self-operated (1P) na JD procurement-consignment model, merchant supply goods, platform dey price an fulfil, barrier dey high. Open platform (POP) need company qualification + brand authorization, pay deposit an platform usage fee; about 80% categories support 0-yuan trial operation [Paidai]. Overseas merchants fit enter through JD International/Global Purchase channel (JD Worldwide). Language mainly Chinese.

Fee structure

Self-operated na supply/co-op model (JD dey price, deduct points by category, supplier account-period settlement). POP dey charge platform usage fee + deposit + category commission points (as e dey for di official fee table). Advertising na Jingzhuntong (JD Express/Shopping Touch/Sea investment). JD Logistics warehouse/delivery fee dey charge by service. From 2025 February, platform use high subsidy enter food delivery; food delivery etc new businesses 2025 loss about 46.6 billion (biggest money swallower); subsidy-period traffic dividend dey obvious but no dey sustainable.

Getting traffic

Search + recommendation natural traffic (self-operated get obvious traffic preference, 3C/home-appliance mindshare number one). Jingzhuntong advertising system. PLUS members high repeat purchase. JD Instant Delivery an food delivery dey bring high-frequency new scenarios. Double 11'25 DAU 227 million, yearly active users 700 million+.

Fulfilment & logistics

JD Logistics self-built warehouse network, same-day/next-day delivery na di strongest experience for China. Merchant fit enter JD warehouse (warehouse+delivery integrated) or self-ship; POP merchants wey choose JD Logistics get experience score an traffic weighting. Cold chain cover fresh food.

Payments & settlement

JD Pay + WeChat/Alipay etc, RMB settlement. Self-operated supplier settle by contract account period (usually tens of days). POP settle after confirm receive by account period (as e dey for platform rule).

Compliance

Need company qualification, brand authorization an quality inspection report. 3C/home-appliance etc need CCC compulsory certification. Domestic e-commerce dey pay tax. Platform rules dey strict (genuine-goods guarantee, seven-day no-reason return). JD Logistics carrier get safety compliance requirement.

Key risks

1) New businesses (food delivery/instant retail) 2025 loss about 46.6 billion, after subsidy fade order retention dey doubtful (three giants one year total burn about 220 billion); 2) Revenue rise but profit no rise — 2025 revenue +13% but net profit figures dey conflict (27 billion vs 19.6 billion), media say profit big drop; 3) GMV catch-up/surpass fight with Douyin dey continue (JD deny am, say e still lead by about 1 trillion); 4) Self-operated merchants face bargaining an account-period pressure, POP merchants face logistics binding cost.

Best-fit sellers

E dey best for 3C/home-appliance/digital/mother-and-baby etc standard-product brands an manufacturers/brands wey get strong supply chain ability (fit cooperate with account period an quality inspection). POP dey good for small/medium brands wey wan borrow logistics experience endorsement. E no dey good for pure low-price white-label an high-frequency low-price small items (logistics cost ratio dey high, gross margin no fit cover am).

Sources

1. pai.com.cn
2. stock.10jqka.com.cn
3. stcn.com
4. api.bianews.com