Trendyol

Nine dimensions merchants should review before joining:

Merchant snapshot

Na Turkey number one, fashion-led super app (Alibaba majority equity). E dey good for brand sellers wey wan use China supply chain to enter Turkey/GCC; need handle lira depreciation an GCC overseas warehouse + VAT hard barrier.

Entry requirements

Turkey local site: must be Turkey tax-registered company (individual business/limited company/stock company all fit, individual seller no dey allowed); with tax number through MERSİS system automatic verify business info; e still need KEP registered e-mail, IBAN, e-invoice; opening shop free (demresa 2025 guide). Gulf sites (Saudi/UAE, open to Chinese sellers from 2024): mainland company business license (individual business no support yet) + corresponding site VAT tax number (Saudi 15%, UAE 5%) + compulsory local third-party overseas warehouse (no support domestic direct mail) + corporate Payoneer collection. Saudi/UAE two sites independent accounts, contact info no fit reuse. Platform review 2–3 working days; from preparation to opening shop about 4–5 weeks (Chuhai 2026).

Fee structure

Opening shop free; by completed order charge category commission (2025, demresa): electronics 5%–28%, fashion apparel about 21%–23% (apparel 21.5%, shoes/bags 21.5%–23.5%, accessories about 22%), beauty personal care about 15%–18%, books 14%–22%, mother-and-baby 3.5%–18% (diapers/baby food fit below 5%). Commission an VAT automatically deduct after order successfully delivered; money-back by category 7–28 days different. GCC new site promotion: new shop list new products within 7 days enjoy 2 months commission 20% off + small ad subsidy (Chuhai, secondary). Exact as e dey for di official fee table.

Getting traffic

Turkey e-commerce about 40% share [secondary estimate]; 2023 active users over 35 million, sellers over 250,000, product SKUs over 170 million; deliver to Middle East/Europe 100+ countries (demresa). Fashion category mindshare dey strong; super app ecosystem dey complete (include second-hand platform Dolap). GCC site Chinese merchants share less than 10% (Chuhai, secondary), competition significantly lower than Noon/Amazon; on-site search SEO + platform activities na natural traffic main; suggest add social/short-video planting.

Fulfilment & logistics

Self-built Trendyol Express e-commerce logistics an GO same-city delivery (2025.12 Alibaba don sell GO 85% equity to Uber, about ¥5 billion; another figure say gain about ¥6 billion). Gulf sites no official self-operated warehouse; compulsory third-party overseas warehouse fulfilment, default logistics channel Aramex (Chuhai). Turkey local site support local warehouse delivery; sellers carry return/exchange an inventory tier management.

Payments & settlement

Turkey site settle in lira (IBAN collection); after order successfully delivered confirm, 7–28 days money-back by category. GCC site only support corporate Payoneer, fit settle/withdraw in RMB (Chuhai). Turkey lira depreciation an high inflation dey erode settlement value an consumption power; cross-border sellers need watch exchange exposure.

Compliance

Turkey: company entity + tax number (MERSİS automatic verify), e-invoice, KEP. GCC site: Saudi VAT 15%, UAE 5%; VAT certificate company full name must match business license word for word; beauty/electronics need ESMA, SFDA etc compliance certification; Saudi/UAE religious an banned-sale list dey strict (Chuhai). Individual business no fit enter GCC site.

Key risks

Turkey lira depreciation an high inflation dey erode consumption power an cross-border settlement value (market total figures also dey conflict: $115.4B vs €86B etc). Alibaba slimming down: 2025.12 sell Trendyol GO 85% equity (buyer Uber) show group investment focus dey shift; long-term ammunition an synergy get uncertainty. Local competition Hepsiburada, Amazon TR, N11; an Temu/SHEIN enter Turkey dey squeeze low-price segment. Core figures ($14B/about 40% share) na secondary estimates, year no clear; GMV/finance no separately disclose. GCC direct competition with Noon/Amazon.

Best-fit sellers

E dey best for fashion/apparel/home/3C accessory brand sellers wey get Alibaba-system China supply chain advantage; fit use Turkey about 20% e-commerce penetration or GCC expansion window (Ramadan etc peak seasons) to start volume. E no dey good for product-spreading sellers wey no get overseas warehouse an VAT preparation (GCC hard barrier), sellers wey depend on USD settlement or no fit carry lira fluctuation.

Sources

1. demresa.com
2. m.chwang.com
3. abc.az
4. fund.eastmoney.com
5. hurriyetdailynews.com
6. gccbusinessnews.com