Kakao Commerce

Nine dimensions merchants should review before joining:

Merchant snapshot

I-ecosystem yokuthenga ye-KakaoTalk (i-Gift yokupha izipho + i-Talk Deal + isango lokuthenga), ukusabalalisa kwezenhlalo kwe-IM yezwe lonke enabasebenzisi abacishe babe yizigidi ezingama-50 + umjikelezo ovalekile we-KakaoPay, kufanelekile kumabrendi ezipho/zemaketha yezenhlalo; akusiyo inkundla yezhalofu, ukukhula kwe-e-commerce kwehla (ngo-2025 ukuthengiselana okuhlanganisiwe +6%), amanani ekhomishini awadaluliwe.

Entry requirements

Abathengisi bajoyina ngesikhungo sabathengisi se-Kakao (파트너센터), okumboza izinyango ezifana ne-KakaoTalk Gift (선물하기), i-Talk Deal (톡딜), ukusesha kokuthenga njll.; ngokuvamile kudingeka inkampani yaseKorea + ukumenyezelwa kwe-通信販売業, akukho siteshi esisemthethweni sokujoyina sabathengisi baphesheya esitholiwe, abathengisi baphesheya badinga umzimba wendawo yaseKorea noma umlingani (ngokomthombo osemthethweni). I-Kakao Makers (카카오메이커스) iyinkundla yemikhiqizo yabadali (isebenza ngokuzimela). Ngo-2026 kuqhubekiswa insiza yokumaketha yomfelandawonye i-Talk Affiliate (amavidiyo amafushane + umzila wokuthenga ngezipho, usuvivinywa), amanani ekhomishini azomenyezelwa kamuva (DigitalToday 2026.2.27).

Fee structure

Akukho manani ekhomishini asemthethweni ahlangene atholiwe, ngokohlelo lwemali olusemthethweni lwesikhungo sabathengisi se-Kakao; i-Talk Affiliate ikhokhisa abathengisi ikhomishini ngokokuthengiswa, amanani ngqo asazomenyezelwa (DigitalToday 2026.2.27). Izikhangiso (izindawo ze-Talk Biz, izikhangiso ezisebenza ngomphumela) nezindleko zezokuthutha ngokomthombo osemthethweni.

Getting traffic

Ukusabalalisa kwezenhlalo/izingxoxo kwe-KakaoTalk enabasebenzisi abacishe babe yizigidi ezingama-50 (i-IM yezinga likazwelonke yaseKorea): ukupha izipho (Gift) kuyisimo esingumgogodla (isimo esiqinile samaholidi/izinsuku zokuzalwa), i-Talk Deal ihlanganisa izaphulelo, isango lokuthenga ngaphakathi kwezingxoxo + ukukhangisa okuqukethwe ngamavidiyo amafushane; ngo-2025 ukuthengiselana okuhlanganisiwe kwe-e-commerce kwaba ngu-₩10.6 trillion (+6%, kwehla ngokusobala kusukela ekukhuleni kwezinombolo eziphindwe kabili kwangaphambilini), i-GMV ye-Q4'25 okokuqala idlula u-₩3 trillion ngekota eyodwa (+12%, DigitalToday 2026.2.12). Ngo-2026 okubalulekile ukuthola imali okusebenza ngomphumela (Talk Affiliate) namaphoyinti okuthinta e-e-commerce e-AI (ukuthenga ngaphakathi kwezingxoxo kwe-Kanana in Talk, DigitalToday 2026.2.27).

Fulfilment & logistics

Ayikho indawo yokugcina nokuletha ezakhelwe zona: i-Gift/Talk Deal ithunyelwa ngqo ngumthengisi/brendi, okusha nokulethwa ngosuku olulandelayo kuncike ezokuthutha zebrendi uqobo noma zomlingani; inkundla ayinayo isistimu yokugcwaliseka ehlangene, isikhathi nezindleko zokuthutha zibekwa futhi zimenyezelwe ngumthengisi (kusukela ngo-2025.7 i-KFTC idinga ukuba i-Gift ihlukanise izindleko zokuthutha entengweni yemikhiqizo ekumenyezelweni, koreajoongangdaily).

Payments & settlement

I-KakaoPay iyisistimu yokukhokha emnyango ovalekile (ukukhokha ngaphakathi kwe-ecosystem ye-Kakao, inezinga eliphezulu lokutholakala eKorea), ngasohlangothini lomthengi kusekelwa i-KakaoPay/ikhadi lesikweletu/ukudluliswa kwe-akhawunti njll.; umjikelezo wokukhokhelwa nemali yensiza ngokushicilelwe isikhungo sabathengisi se-Kakao (azikho izinombolo eziqondile ezitholiwe kulolu phenyo).

Compliance

Umthetho waseKorea wokuvikelwa kolwazi lomuntu siqu (PIPA/PIPC) ulawula ngokuqinile, idatha yezenhlalo + yokukhokha izwelayo kakhulu (bheka icala lenkundla ewela imingcele i-Temu eyahlawuliswa yi-PIPC u-₩1.38 billion ngenxa yokudluliswa kwedatha kwamazwe ngamazwe, DataGuidance); ngo-2025.7 i-KFTC yaseKorea yafuna ukuba i-Kakao ihlukanise izindleko zokuthutha ze-Gift entengweni yemikhiqizo — ukumaketha kokuthunyelwa kwamahhala kwatholakala kungafanele (koreajoongangdaily); abathengisi kudingeka bathobele umthetho wokuvikela abathengi (ukubuyiselwa kwemali, ukumenyezelwa kwezindleko zokuthutha) nenqubomgomo yokusebenza kwezikhangiso ze-Kakao.

Key risks

1) Ukukhula kwe-e-commerce kwehla: ngo-2025 ukuthengiselana okuhlanganisiwe ₩10.6T, ngu-+6% kuphela, kuphansi kakhulu kunokukhula kwezinombolo eziphindwe kabili kwangaphambilini (DigitalToday 2026.2.12); 2) ikhomishini/amanani awacaci: ayikho ikhomishini esemthethweni ehlangene edaluliwe, izindlela ezintsha zokuthola imali ezifana ne-Talk Affiliate zisanda kuqala, amanani akaqediwe; 3) isimo senkundla sithambekele kumabrendi/izimo zezenhlalo kunokuba inkundla yethrafikhi yezhalofu, ayifanelekile kumamodeli okusabalalisa ithrafikhi enkulu; 4) ukulawulwa: ukubuyekezwa kwe-KFTC kwezindlela zokumaketha ezifana nokuthunyelwa kwamahhala (imfuneko ka-2025.7 yokuhlukanisa izindleko zokuthutha); 5) ukuvuleka kubathengisi baphesheya akucaci, akukho siteshi esisemthethweni sokujoyina kwamazwe ngamazwe.

Best-fit sellers

Kufanelekile kakhulu: abanikazi bamabrendi abagxile kubathengi baseKorea (izimo eziqinile zokupha izipho/amaholidi, ezifana nezimonyo, ukudla, izipho, ifashini), abathengisi abanamandla okusebenza kokuqukethwe/yezenhlalo ye-KakaoTalk, nabathengisi abahlose ukubonakala kwebrendi nokusabalala kwezenhlalo; isimo esiseduze nohlu (umuntu ongena esikhundleni sama-Top5) kubonisa ukuthi ivelu ye-ecosystem iyahlonishwa. Akufanelekile: abathengisi abasabalalisa abawela imingcele abafuna ithrafikhi yokusesha nokuthumela ngobuningi, abathengisi abancane abangenawo umzimba waseKorea, nabasebenzisi be-e-commerce abajwayelekile abadinga izhalofu ezivulekile + ukugcina nokuletha kwenkundla.