Magazine Luiza (Magalu)

Nine dimensions merchants should review before joining:

Merchant snapshot

Umdayisi omkhulu wazo zonke iziteshi eBrazil wezinto ze-elektroniki/ifenisha, kufanelekile kubathengisi bamabrendi abanamandla okusebenza kwasendaweni, abancike ekuthengeni ngezicucu; esikhathini sokuncipha kwe-e-commerce ithrafikhi ilinganiselwe, ukubambisana ne-Amazon kuyinto entsha eguquguqukayo.

Entry requirements

Inkampani yasendaweni yaseBrazil (CNPJ) ijoyina i-Magalu Marketplace (imodeli yesitolo sasendaweni), abathengisi baseShayina bavama ukujoyina ngezinsizakalo/amazwe okubambisana asendaweni; kudingeka indawo yokugcina yasendaweni yaseBrazil noma izinsiza zezokuthutha ezikwazi ukuletha kulo lonke elaseBrazil, ulwazi lwemikhiqizo luyisi-Portuguese ikakhulukazi; i-e-commerce yenkundla isesigabeni sokunciphisa ngamabomu/ukunciphisa ukubaluleka (i-Q4'25 izitolo ziyayinqoba ubuthakathaka be-e-commerce), usizo lwethrafikhi kubathengisi abasha lulinganiselwe, kudingeka kulandelwe inqubomgomo esemthethweni yokuheha abathengisi.

Fee structure

Ukukhuthazwa kwabathengisi abasha: ngo-2025 kwethulwa isaphulelo sekhomishini esingxenyeni, izinga lekhomishini ye-marketplace lehliselwa ku-9.9% (ukushicilelwa kwe-IR okusemthethweni kwe-Magalu: ri.magazineluiza.com.br, kudluliswe yi-chwang/glosellers/ennews); ikhomishini yezigaba ezijwayelekile ngokohlelo lwemali olusemthethweni; amathuluzi ezimali e-MagaluPay (ukukhokha ngezicucu/BNPL) aqondiswe kubathengi, izindleko zokukhokha ngasohlangothini lomthengisi ngokwesivumelwano; ukugcwaliseka kungenziwa ngokuzithumela noma kusetshenziswe izokuthutha zokubambisana (kuhlanganiswa nokubambisana kwezokuthutha ne-Amazon).

Getting traffic

Ithrafikhi yazo zonke iziteshi: inethiwekhi enkulu kunazo zonke yazo zonke iziteshi eBrazil (izitolo + ukumboza okuphezulu kwezikhungo zokusabalalisa) + i-e-commerce + i-ecosystem (izimali/izikhangiso/izokuthutha zivulekele abangaphandle); izikhangiso zangaphakathi/retail media zisafika, i-AI retail media iyinto eyinhloko yokuthola imali ka-2025–26 (eMarketer); ukuncipha ngamabomu kwe-e-commerce kubangela ithrafikhi nokukhula kwenkundla kulinganiselwe, kuncike kakhulu ezitolo zangempela, amalungu (Magalu Club) nokwengezwayo okulethwa ukubambisana ne-Amazon (ukwanda ngo-2026).

Fulfilment & logistics

Inethiwekhi enkulu kunazo zonke yokugcwaliseka yazo zonke iziteshi eBrazil (izitolo + ukumboza okuphezulu kwezikhungo zokusabalalisa, huge capillarity); ngo-October 2025 kwaqedwa ubambiswano lweqhingasu lokuthengisa nezokuthutha ne-Amazon (kusetshenziswa ukugcina nokuletha nethrafikhi ye-Amazon, NeoFeed), ukwanda ngo-2026; esikhathini sokuncipha kwe-e-commerce izinsiza zokugcwaliseka zithambekela ezitolo nakubambiswano ne-Amazon; abathengisi bangaphandle bangazithumela noma bangene endaweni yokugcina yenkundla, isikhathi ngokohlelo lwezokuthutha.

Payments & settlement

I-fintech ye-MagaluPay (izikweletu, ukukhokha ngezicucu i-parcelamento, i-BNPL) ihambisana nomkhuba wokuthenga wokukhokha ngezicucu okutholakala kakhulu eBrazil; abathengi bangakhokha nge-Pix (ukukhokha ngokushesha kwaseBrazil ngo-2025 ukuthengiselana okuyizigidigidi ezingama-79.8/R$35.36 trillion); abathengisi bakhokhelwa nge-BRL, umjikelezo wokubuyiselwa kwemali ngokwesivumelwano senkundla; isimo samazinga aphezulu enzalo sicindezela ngqo ukuthenga ngesikweletu (sente o peso dos juros).

Compliance

Ukuthobela imithetho yentela yasendaweni yaseBrazil (CNPJ, ICMS/ICMS-ST, PIS/COFINS njll. izintela ezihambayo); izimpahla ezingeniswayo zidinga ukuphathwa kwentela yokungenisa nokulawulwa kwemali encane engenantela ye-US$50 (ngemuva kokuqiniswa izinkundla ezivela kwamanye amazwe ziphelelwa amandla); izinto zikagesi/ze-elektroniki zidinga ukuqinisekiswa okuphoqelekile kwe-ANATEL/INMETRO njll.; ukufakwa ngokubambisana kweziteshi eziningi ne-Amazon kudinga kuthotyelwe imithetho yezinkundla zombili nezidingo zokuhambisana kwamanani.

Key risks

1) Ukuncipha ngamabomu/ukunciphisa ukubaluleka kwe-e-commerce, ithrafikhi nokukhula kwe-GMV kwenkundla kulinganiselwe, ukubonakala kwabathengisi be-3P kuyalinganiselwa; 2) amazinga aphezulu enzalo acindezela ukuthenga ngezicucu (umjikelezo wamazinga enzalo waseBrazil), amandla okuthenga amakhasimende esikweletu ayancipha; 3) inzuzo emsulwa ye-Q4'25 yehla ngo-10.5% unyaka nonyaka, kumenyezelwa ukuyeka impi yamanani, amandla okuncintisana kwamanani ayancipha, kuhlangenwe nokudonswa kwethrafikhi yi-MELI/Shopee; 4) ukubambisana ne-Amazon kunobungozi bokukhulisa ingonyama emzini (into yokwahlulela), futhi inzuzo yayo icindezelwa (imali engenayo emsulwa ye-FY2025 R$27.2B, ukubalwa kudinga ukuqinisekiswa ⚠️).

Best-fit sellers

Kufanelekile kakhulu: amabrendi nabathengisi abanomzimba/ukugcina nokuletha kwendawo yaseBrazil, abenza izinto ze-elektroniki, zikagesi, ifenisha, zasekhaya, ikakhulukazi imikhiqizo yamanani aphezulu naphakathi encike ekukhokheni ngezicucu (parcelamento) ukukhulisa inani lokuthenga ngomthengi; akufanelekile: abaqalayo abawela imingcele abangenawo amandla okusebenza kwaseBrazil, abancike ethrafikhi yenkundla, kanye nezigaba ezizwelayo entengweni ezinamarjini aphansi (inkundla isiyekile impi yamanani).

Sources

1. ri.magazineluiza.com.br
2. chwang.com
3. glosellers.com
4. neofeed.com.br
5. marketscreener.com
6. neofeed.com.br
7. brazilstockguide.com