Nykaa

Nine dimensions merchants should review before joining:

Merchant snapshot

Inkundla yokuqala yezimonyo eNdiya (ku-inthanethi + izitolo ezingama-237), kufanelekile kubathengisi bezimonyo nokunakekelwa komzimba abanegunya lebrendi; abathengi baqondile kodwa ikhomishini iphezulu kancane, indawo yemikhiqizo engenabrendi yamanani aphansi ilinganiselwe.

Entry requirements

Ukubhaliswa kwabathengisi kwenziwa nge-Nykaa Marketplace (imihlahlandlela ye-spocket/ecomsarthi), kudingeka umzimba waseNdiya futhi kuhlinzekwe izimfanelo ezifana ne-GSTIN, i-PAN (i-DisyTax ikhuluma ngezibopho ze-GST/TCS); izigaba zigxile ezimonyweni/ukunakekelwa komzimba/ifashini, ukuhlolwa kwegunya lebrendi nokuhlolwa kwekhwalithi yemikhiqizo kuqinile kancane (ukuchazwa nje); ku-inthanethi + ngaphandle kwe-inthanethi wonke amasiteshi (umbiko: izitolo ezingama-237 zazo zonke iziteshi), abathengisi banethuba lokungena eziteshini zangempela.

Fee structure

Ikhomishini ikhokhiswa ngezigaba, isilinganiso somthwesithathu sezigaba zezimonyo cishe ngu-16–25% (braincuber); kungase kube nezimali ze-listing/zemaketha nezezokuthutha (ukuchazwa nje, ngokohlelo lwemali olusemthethweni lwakamuva); inani lokuthenga ngomthengi nokukhokhiswa kwebrendi kuphakeme kancane, kungasiza ukwehlisa ingcindezi yekhomishini.

Getting traffic

Ukubonakala kwezimonyo kwe-Nykaa nesistimu yamalungu (Nykaa Prive) kuqhuba ukuthenga okuphindwayo; ukudonsa izithakazelo ngokuqukethwe/izifundo, izikhangiso zangaphakathi, amakhasi amabrendi (ukuchazwa nje); amaphuzu amaphromoshini amakhulu (afana ne-Pink Sale) ayizikhathi eziphezulu zethrafikhi; izitolo zazo zonke iziteshi zamukela ithrafikhi yaku-inthanethi nolwazi.

Fulfilment & logistics

Izokuthutha ezakhelwe zona ze-Nykaa + abathuthi bokubambisana; ngaphansi kwemodeli yazo zonke iziteshi ama-oda aku-inthanethi angagcwaliseka ezitolo futhi abuyiselwe/ashintshwe (ukuchazwa nje); isikhathi singesesijwayelekile se-e-commerce, ayikho inethiwekhi yokudayisa ngokushesha.

Payments & settlement

Ukukhokhelwa kwenziwa kwi-akhawunti yasebhange yaseNdiya, imali i-INR, umjikelezo ngemithetho esemthethweni; izinkokhelo zabathengi zigxile emakhadini/UPI/COD; amathuluzi okukhokha enkundla aqondiswe kubathengi, umzila wokukhokhelwa womthengisi ungukungena kwe-INR ebhange.

Compliance

Izimonyo nokunakekelwa komzimba kudingeka kuhambisane nemithetho yezimonyo yaseNdiya nezidingo zamalebula (ukuqinisekiswa okuphoqelekile/ukubhaliswa kwezigaba ngokomthombo osemthethweni); izibopho ze-GST/TCS; ukuhlolwa kwegunya lebrendi nobuqiniso kuqinile (inkundla igxile emqondweni wezimpahla zangempela); izimpahla ezivela kwamanye amazwe/ezingeniswayo zidinga ukubhaliswa okwengeziwe (ukuchazwa nje).

Key risks

1) Usayizi we-GMV mncane kakhulu kunezinkulu (cishe $2B, +27%, in_platforms §7.0) futhi izinga lekhomishini liphezulu, inzuzo yabathengisi abancane naphakathi incane; 2) ukudonselwa kwethrafikhi yezigaba: i-q-comm yaba nengxenye engu-45% yokuthenga ngesikhathi samaholidi (Business Standard), ukudayisa ngokushesha kwezimonyo kuyavuka, ukuncintisana kweziteshi zezimonyo ze-Flipkart/Myntra/Amazon kuyakhula; 3) inkundla iqinisa ukuhlolwa kwegunya lebrendi/buqiniso, ubungozi bemikhiqizo engenabrendi nokulingiswayo buphezulu; 4) incike ekukhokhisweni kwebrendi, abathengisi bengenabrendi bamanani aphansi bakuthola kunzima ukusinda.

Best-fit sellers

Kufanelekile kakhulu kubathengisi bezimonyo, ukunakekelwa komzimba, ifashini abanebrendi/igunya elisemthethweni, ababeka phambili isithunzi sebrendi, abathengi besifazane abaqondile nokumboza kuzo zonke iziteshi (ku-inthanethi + izitolo); kufanelekile kubathengisi asebenenhlaba ye-D2C noma yebrendi yezitolo zangempela. Akufanelekile kubathengisi bengenabrendi bamanani aphansi abangenawo igunya, izigaba ezingezona izimonyo, noma abathengisi benenzuzo encane abangakwazi ukuthwala ikhomishini ephezulu.

Sources

1. braincuber.com
2. disytax.com
3. spocket.co
4. ecomsarthi.com
5. business-standard.com