Temu

Nine dimensions merchants should review before joining:

Merchant snapshot

Inkundla yamanani aphansi kakhulu ewela imingcele, i-full-managed ifanelekile kubathengisi be-fektri/bochungechunge lokuhlinzekwa, i-semi-managed ifanelekile kubathengisi abanendawo yokugcina yasendaweni; amandla amanani anamandla kodwa izingozi zokulawulwa nokuthobela imithetho ziphezulu kakhulu, ivelu yebrendi ibuthakathaka.

Entry requirements

Isithiyo sokungena siphansi: kudingeka ilayisensi yebhizinisi (abathengisi baseShayina bajoyina njengenkampani), kunezinhlobo ezimbili: i-full-managed (umthengisi uhlinzeka, inkundla ibeka amanani/iyaphatha/iyagcwalisa) ne-semi-managed (umthengisi ubeka amanani ngokwakhe + inkundla ihlola amanani, kudingeka indawo yokugcina phesheya); isibambiso se-full-managed cishe ngu-¥1,000, se-semi-managed ngu-¥10,000 noma $1,400 (kuqoqwe yi-Chuhai, umthombo wezinga C, ngokomthombo osemthethweni). Ukuwela izifunda: iNyakatho Melika/Yurophu/Australia neNew Zealand/Korea njll. iziteshi eziningi zisebenzisa i-backend eyodwa, kodwa imithetho yokuthobela nentela yokungenisa yehlukile ngezwe ngalinye.

Fee structure

Ayikho imali yanyanga neyokujoyina; imali yensiza yobuchwepheshe icishe ibe ngu-0.5%–2% wokuthengiswayo, ikhomishini cishe ngo-2%–8% (iyashintshashintsha ngokwezigaba/emicimbini, kuqoqwe yi-Chuhai, ngemithetho yakamuva esemthethweni); imali yezokuthutha ibizwa ngokwesisindo/ngokwevolumu, cishe ngu-¥10–50 ngokuthunyelwa; izikhangiso/ukuhlobisa isitolo ngenkolelo. Inkundla ilawula ukubekwa kwamanani, umthengisi unendawo encane yenzuzo; ngokohlelo lwemali olusemthethweni lwakamuva.

Getting traffic

Ukunconwa kwe-algorithm kwangaphakathi + imicimbi yamanani aphansi kakhulu (ukuthengiswa ngokushesha kwesikhathi esilinganiselwe, ukwehla kwamanani) kuyiqhuba, ukutshalwa kwezikhangiso e-US kusondele ku-$2B (isilinganiso se-MediaPost); cishe abathengi abangama-12% base-US bathenga kwa-Temu/Shein masonto onke (2025.8 Omnisend); ukusabalala kwezenhlalo/ukukhushulwa kwe-affiliate kuyindlela enkulu yokuthola amakhasimende amasha. Umthengisi unamandla abuthakathaka okulawula ukwabiwa kwethrafikhi, kuncike kakhulu entengweni nasekukhetheni imikhiqizo, akukho ukwakhiwa kwebrendi.

Fulfilment & logistics

I-full-managed: iqala ngokuthunyelwa ngqo kusuka eShayina, ngemuva kokuphela kwe-de minimis yase-US ($800 engenantela) ngo-2025 ukuthunyelwa ngqo kwathinteka kakhulu, abasebenzisi bensuku zonke bacishe bancipha ngesigamu (Reuters), manje kuguqulwa kuya ekugcineni e-US + ekugcwalisekeni kwasendaweni; i-semi-managed: umthengisi uzithumela endaweni yakhe yokugcina phesheya (isikhathi sishesha). EYurophu kubheke umthelela wentela yamaphasela amancane engu-€3/into kusukela ngo-2026.7.

Payments & settlement

Inkundla iqoqa imali ndawonye futhi ibuyisela ngokomjikelezo wokukhokhelwa: i-full-managed ikhokhelwa ngentengo yokuhlinzeka, i-semi-managed ikhokhelwa ngemuva kokukhishwa kwezindleko kusukela kokuthengisiwe; isekela izimali eziningi ezifana ne-yuan/idola, kungaboshelwa ukuthola imali kwenkampani yangaphandle (Payoneer njll.). Umjikelezo wokubuyiselwa kwemali nemithetho yokujeziswa ngokwesivumelwano esisemthethweni.

Compliance

US: ukukhululwa kwe-de minimis kuncishisiwe kusukela ngo-2025.5, kwaphela ngokuphelele ngo-2025.9, izimpahla ezithunyelwa ngqo kudingeka zimenyezelwe zikhokhe intela; ingcindezi yokuthobela imithetho yemikhiqizo ye-FDA/CPSC inkulu. EU: uphenyo lwe-DSA luyaqhubeka (inhlawulo enkulu ngo-6% wokuthengiswa komhlaba), intela yamaphasela engu-€3/into kusukela ngo-2026.7; izikhalazo zezimpahla zomgunyathi/izinga lombi loba umkhiqizo zabangela ukuthi amalungu e-US Congress (Republican) abhalele uMnyango Wezobulungiswa ecela uphenyo (2025). Inkundla ilawula kakhulu amanani/ukuhlolwa kwekhwalithi kubathengisi.

Key risks

1) I-GMV yase-US imile (2024 ~$25B → 2025 ~$22B, isilinganiso se-MP) futhi ama-DAU acishe ancipha ngesigamu; 2) ukuphela kwe-de minimis + ukukhushulwa okuqhubekayo kwentela yokungenisa kuphakamisa ngqo izindleko zokuthunyelwa ngqo, imodeli iphoqeleka ukuthi iguqukele ekugcwalisekeni kwasendaweni; 3) izingozi zokulawula izimpahla zomgunyathi/ikhwalithi (uphenyo lwezinkantolo, inhlawulo ye-DSA efinyelela ku-6% wokuthengiswa komhlaba); 4) umthengisi akakhi brendi, inzuzo icindezelwa ukubekwa kwamanani kwenkundla, i-Amazon Haul/Shein/TikTok Shop zimcindezela ngezindlela eziningi.

Best-fit sellers

Kufanelekile kubathengisi baseShayina abayimifektri/abanochungechunge lokuhlinzekwa (full-managed, banikezela umthombo kuphela, abaphathi ukusebenza), nakubathengisi abanamandla okugcina phesheya e-US/Yurophu (semi-managed); kufanelekile kwimikhiqizo engenabrendi enamanzi aphansi ejwayelekile (izingubo, izinto zasekhaya, izingxenye ze-3C, izinto ezincane ezihlukahlukene). Akufanelekile kubathengisi abafuna ukukhokhiswa okwengeziwe kwebrendi, abathi ukuthobela imithetho kubalulekile, noma izigaba zamanani aphezulu — ukugxila entengweni nobungozi bokulawulwa kudla ibrendi nenzuzo.

Sources

1. cifnews.com
2. investing.com
3. emarketer.com
4. mediapost.com