Region Deep-Dive
i-Australia ne-New Zealand
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Key Research
Source notes and the methodology audit that underpin this region.
QImakethe yokuthengiselana ku-inthanethi ye-i-Australia ne-New Zealand inkulu kangakanani, futhi ikhula kanjani?
I-Australia 2025 sebenzisa ku-inthanethi i-A$82.6B (+14%, AusPost); 2024 A$69B (irekhodi); I-New Zealand Q4 2024 sebenzisa i-inthanethi NZ$1.73B (+9%)
I-+14% (Australia 2025); I-Amazon / Temu / Shein ukukhula kokushayela
Nweba: isigaba soqobo sombiko womhlaba (imininingwane yezwe/imakethe encane nemithombo)
A full Zulu translation of this report is not available yet — showing the English edition below.
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QYiwaphi amapulatifomu ayi-5 aphambili okuthengiselana ku-inthanethi e-i-Australia ne-New Zealand, futhi abekwe kanjani?
I-Amazon AU , Temu , kanye ne-Shein iqhubekisele phambili ukukhula (~1 million / 1 million / 500,000 abathengi abengeziwe); I-eBay AU iphethe i-#2; I-Kogan iwumthengisi omkhulu we-inthanethi osohlwini lwe-pure-play; amapulatifomu wendawo i-Catch/MyDeal avalwa ngo-2025.
Nweba: isigaba soqobo sombiko we-Top-5 (amathebula e-GMV / imali engenayo / abasebenzisi / ukubekwa)
A full Zulu translation of this report is not available yet — showing the English edition below.
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QYini okufanele ibhekwe?
- I-Catch (ukuvalwa kwe-Wesfarmers, ~i-A$230M itshaliwe) kwathi i-MyDeal (Woolworths) yaphuma emakethe ngo-2025
- I-Amazon / Temu / Shein ukukhula kokushayela; abathengisi bendawo abalahlekelwa isabelo
- Isitolo seTikTok besingakathulwa e-Australia maphakathi no-2025 (sisalungiselelwa)
- I-New Zealand: I-Trade Me isalokhu iyimakethe enkulu kunazo zonke kodwa yathatha ukonakala kwe-NZ$138M ngo-2025; I-Amazon / Temu / Shein iqinisa ukubamba kwabo
QYiziphi izinto ezibalulekile ezitholiwe?
- Izinga elisekelwe ekubalweni kwabathengi be-Roy Morgan (okuqhathaniswa kakhulu kuzo zonke izinkundla) + imali engenayo efakwe endaweni
- Abadlali be-inthanethi abahlanzekile bendawo (Catch/MyDeal) baphumile; imakethe ingena esigabeni esikhulu sokuhlanganisa
- Idatha yemali engenayo yeplathifomu yase-New Zealand ayikho (Trade Me / Amazon NZ ayithathwanga)
QAs a merchant, how should I choose and lay out my e-commerce business here?
A practical guide for merchants: which platforms to prioritise in this region, in what order to enter, and what to watch out for.
How to choose a platform
Imakethe yase-Australia inamanzi aphezulu ngomthengi, ivuthiwe, ilawulwa izinhlangano ezintathu ezinamandla i-Amazon/Temu/Shein (ngo-2025 ukusetshenziswa kwemali ku-inthanethi A$82.6 billion, +14%). I-Amazon AU (FBA + Prime, abathengi abasha abacishe baba ngu-1 million ngonyaka) iyinketho yokuqala yezigaba zonke; amanzi aphansi kakhulu okwanda khetha i-Temu; i-fast fashion khetha i-Shein; amabrendi asendaweni/abazimele angasebenzisa i-Kogan noma isayithi elizimele; izinto ezisetshenzisiwe, izingxenye zezimoto, izinto zokuqoqa khetha i-eBay AU. Imakethe yaseNew Zealand incane, igcwaliseka nge-Trade Me + izinkundla ezivela kwamanye amazwe.
Entry path & rollout
Izigaba ezihlanganisiwe zisebenzisa i-Amazon AU (i-FBA yendawo yokugcina yasendaweni, ubukhulu bomncintiswano buphansi kune-US/Yurophu, inani lokuthenga ngomthengi liphezulu); izigaba zefashini zicabanga i-ecosystem ye-Shein noma isayithi elizimele; amabrendi asendaweni angajoyina i-marketplace ye-Kogan. I-GST yase-Australia iqala kwidola lokuqala (ayikho into engenantela encane), nokuthunyelwa ngqo kwamazwe ngamazwe nakho kuyakhokha intela; ikheli lokubuyisela lendawo nokuthobela imithetho (ukuphepha kwemikhiqizo kwe-ACCC) yizinto ezibalulekile zokungena.
Watch-outs & risks
Ukulawulwa kokuphepha kwemikhiqizo kwe-ACCC kuyaqina (kuqanjwa i-Temu/Shein/Amazon, izinkinga zezinto eziyingozi); izinkundla zasekhaya i-Catch (yavalwa ngo-2025.1) ne-MyDeal ziphumile, imakethe ingena esikhathini sokuhlanganiswa kwezinkulu; ukusabalala kwenqubomgomo yentela yase-US kwenza i-Temu/Shein zibeke i-Australia njengenkundla entsha yempi; ukwehla kwenani lokuthenga ngomthengi lokuthenga okuningi ukuchitha okuncane kudla ikhwalithi ye-GMV; izindleko zokugcwaliseka ze-last mile ezindaweni ezikude ziphezulu.
Platform quick-fit table
What type of seller each Top platform in this region fits best (click a platform for the full merchant analysis):
| Platform | Best-fit sellers |
|---|---|
| Amazon AU | Kufanelekile kubathengisi benkambiso/be-fektri abanochungechunge lokuhlinzekwa oluzinzile, abakwazi ukuthwala izindleko zesitoko se-FBA nezikhangiso, kanye nabathengisi abanophawu lokuhweba abangakwenza ukubhaliswa kwenkambiso; kuqoqa zonke izigaba, imikhiqizo ejwayelekile ye-3C, yasekhaya, yabantwana njll. inenzuzo yokuthengisa ngobuningi. Akufanelekile kwabaqalayo abanenkonzo encane, abangenakho ukwehlukanisa, nabangenamali — izindleko nomncintiswano kudla inzuzo ngokushesha; ukunweba ukuwela izifunda (Yurophu/Japhan/Mpumalanga Ephakathi njll.) kudinga ukuxazulula i-VAT nezitifiketi zendawo kanyekanye. |
| Temu | Kufanelekile kubathengisi baseShayina abayimifektri/abanochungechunge lokuhlinzekwa (full-managed, banikezela umthombo kuphela, abaphathi ukusebenza), nakubathengisi abanamandla okugcina phesheya e-US/Yurophu (semi-managed); kufanelekile kwimikhiqizo engenabrendi enamanzi aphansi ejwayelekile (izingubo, izinto zasekhaya, izingxenye ze-3C, izinto ezincane ezihlukahlukene). Akufanelekile kubathengisi abafuna ukukhokhiswa okwengeziwe kwebrendi, abathi ukuthobela imithetho kubalulekile, noma izigaba zamanani aphezulu — ukugxila entengweni nobungozi bokulawulwa kudla ibrendi nenzuzo. |
| eBay AU | Kufanelekile kubathengisi bezinto ezisetshenzisiwe/ezilungisiwe/ezokuqoqa (amakhadi abadlali, amawashi, izicathulo zokusubatha, izikhwama), izingxenye zezimoto nabathengisi be-long-tail bezothando lwemikhiqizo, kumahle kubathengisi abangabantu noma abancane, akukho ingcindezi yokugcina isitoko; kumboza iziteshi eziningi zaseNyakatho Melika + Yurophu + Australia neNew Zealand. Akufanelekile kubathengisi abafuna ukuthengisa ngobuningi ngemikhiqizo emisha ejwayelekile, abadinga izinga lezokuthutha le-Prime nokukhulu kwezikhangiso. |
| Kogan.com | Kufanelekile kakhulu: abathengisi bezigaba ze-elektroniki, izinto zikagesi, zasekhaya, ze-DIY asebenenhlangano yasendaweni/indawo yokugcina yasendaweni e-Australia, kanye nabathengisi bamabrendi abazimele (private label) — bangasebenzisa isizinda sabasebenzisi be-Kogan First nokugcwaliseka kwasendaweni ukwakha ukuthenga okuphindwayo; akufanelekile: abaqalayo bokwanda abawela imingcele abafuna ubukhulu bethrafikhi namanani aphansi kakhulu (ukubonakala kuncane kakhulu kune-Amazon/eBay), kanye nezigaba zefashini ne-FMCG (akuzona izigaba zomqondo we-Kogan). |
| Shein | Kufanelekile kakhulu: abathengisi abayimifektri yezindwangu/izinto zokuhlobisa/izinto zasekhaya zaseShayina abanochungechunge lokuhlinzeka oluguquguqukayo lwama-oda amancane nokuphendula ngokushesha (abahlinzeki bayimithombo engumgogodla yenkundla), kanye nezigaba ezigxile emqondweni we-fast fashion we-Generation Z; akufanelekile: izigaba ezingezona izingubo, abangenawo amandla okuhlinzeka ngokushesha, abancike ekukhokhisweni kwebrendi kunokuba entengweni, kanye nabanikazi bamabrendi abangamukeli ukubekwa kwamanani yinkundla (full-managed). |
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