Region Deep-Dive
Australia and New Zealand
Top languages for dis region: English · 中文 · हिन्दी · العربية · Español
Related platforms dey listed under Platform intelligence. Every figure below fit check for di expanded source text. Platform intelligence.
Key Research
Source notes and the methodology audit that underpin this region.
QHow large be di Australia and New Zealand ecommerce market, and how e dey grow?
Australia 2025 online spend A$82.6B (+14%, AusPost); 2024 A$69B (record); New Zealand Q4 2024 online spend NZ$1.73B (+9%)
+14% (Australia 2025); Amazon/Temu/Shein dey drive di growth
Expand: original global-report section (country/sub-market detail and sources)
A full Nigerian Pidgin translation of this report is not available yet — showing the English edition below.
5.4 Australia & New Zealand
- Australia: 2024 online spend A$69B (a record) → 2025 A$82.6B (+14%); Amazon AU, Temu, and Shein are the growth protagonists, while domestic retailers lose share.
- Source: https://eightx.co/blog/australian-online-retail-spend-2026 ; https://www.roymorgan.com/findings/10158-amazon-temu-and-shein-growth-story-continues-march-2026
- New Zealand: 2024 Q4 online spend NZ$1.73B (+9%); "Temu fever" is lifting purchase frequency and lowering average order value.
- Source: https://www.nzpost.co.nz/about-us/media-centre/media-release/online-shoppers-spent-173-billion-october-to-december-2024
QWhich one be di Top 5 ecommerce platforms for Australia and New Zealand, and how dem rank?
Amazon AU, Temu, and Shein na dem drive di growth (~1 million / 1 million / 500,000 additional shoppers); eBay AU na incumbent #2; Kogan na di largest listed pure-play online retailer; local platforms Catch/MyDeal don close in 2025.
Expand: original Top-5 report section (GMV / revenue / users / positioning tables)
A full Nigerian Pidgin translation of this report is not available yet — showing the English edition below.
8. Australia & New Zealand
8.1 Australia
Ranking basis: Roy Morgan shopper counts (the most comparable cross-platform metric: Amazon/Temu each added about 1 million shoppers, Shein added 500,000, through Sep 2025) + locally filed revenue (Amazon A$7.7B, Kogan A$931M). Catch (Wesfarmers, shut Jan 2025) and MyDeal (Woolworths) are already out. Australia 2025 online spend A$82.6B (+14%, AusPost).
| Rank | Platform | Company | Key data | Positioning & strengths |
|---|---|---|---|---|
| 1 | Amazon AU | Amazon | 2024 local revenue A$7.7B (ecommerce +23%, Prime subscriptions +39%); annual add about A$1B | Fastest-growing large platform; marketplace+1P+FBA+Prime; about 1 million new shoppers |
| 2 | Temu | PDD Holdings | Annual add about 1 million shoppers (through Sep 2025, Roy Morgan) | Ultra-low-price cross-border + heavy advertising; squeezing local retail (partly blamed for Catch’s shutdown) |
| 3 | eBay AU | eBay | Veteran #2 marketplace; no new 2024–25 data ⚠️ | C2C/second-hand/auto parts/collectibles |
| 4 | Kogan.com | Kogan.com | FY2025 revenue about A$931M (⚠️ a Chinese source mislabeled the currency as "€931 million"; it is AUD) | Australia’s largest listed pure-play online retailer (electronics/appliances/private label); marketplace+1P hybrid |
| 5 | Shein | Shein Group | Annual add 500,000+ shoppers (Roy Morgan) | Ultra-fast-fashion cross-border; app-first; strong Gen Z penetration |
2025 developments: Catch (Wesfarmers shutdown, about A$230 million invested) and MyDeal (Woolworths) exited; Amazon/Temu/Shein dominate growth and domestic retailers lose share; TikTok Shop had not launched in Australia as of mid-2025 (in preparation).
8.2 New Zealand
- Trade Me remains New Zealand’s largest marketplace (parent took a NZ$138 million impairment in 2025 as sales and growth slowed); 82% of New Zealanders shop online (IAB NZ 2025).
- Amazon, Temu, and Shein are likewise "tightening their grip on the ANZ marketplace"; New Zealand platform revenue data is missing (Trade Me/Amazon NZ revenue not captured — recommend supplementing with Euromonitor/Statista research).
Sources (selected): AusPost 2025 A$82.6B — https://www.parcelandpostaltechnologyinternational.com/news/e-commerce/australian-online-spending-reaches-a82-6bn-in-2025.html ; Roy Morgan — https://www.roymorgan.com/findings/10016-amazon-temu-and-shein-growth-story-continues-september-2025 ; Amazon AU — https://www.chwang.com/news/189643563084 ; Kogan — https://stockanalysis.com/quote/asx/KGN/financials/ ; Catch shutdown — https://www.smh.com.au/business/companies/online-retailer-catch-com-au-to-shut-down-190-jobs-to-go-20250121-p5l618.html ; Trade Me — https://dailytelegraph.co.nz/money/trade-me-takes-138m-marketplace-write-down-as-sales-and-growth-slow/
QWetin worth to watch?
- Catch (Wesfarmers shutdown, ~A$230M invested) and MyDeal (Woolworths) don komot from di market in 2025
- Amazon/Temu/Shein dey drive di growth; local retailers losing share
- TikTok Shop never launch in Australia as of mid-2025 (dem still dey prepare)
- New Zealand: Trade Me remains di largest marketplace but took a NZ$138M impairment in 2025; Amazon/Temu/Shein tightening their grip
QWetin be di key insights?
- Ranking based on Roy Morgan shopper counts (most comparable across platforms) + locally filed revenue
- Local pure-play online players (Catch/MyDeal) don komot; di market na dey enter a giant-consolidation phase
- New Zealand platform revenue data na missing (Trade Me/Amazon NZ dem no capture)
QAs a merchant, how should I choose and lay out my e-commerce business here?
A practical guide for merchants: which platforms to prioritise in this region, in what order to enter, and what to watch out for.
How to choose a platform
Australia market high order value, mature; dominated by Amazon/Temu/Shein three strong (2025 online spending A$82.6 billion, +14%). Amazon AU (FBA + Prime, about 1 million new shoppers per year) na all-category first choice. Extreme-low-price volume choose Temu. Fast fashion choose Shein. Local brands/own brands fit use Kogan or independent site. Second-hand, auto parts, collectibles choose eBay AU. New Zealand market smaller, use Trade Me + cross-border platforms as supplement.
Entry path & rollout
Comprehensive categories use Amazon AU (local warehouse FBA, competition intensity lower than US/Europe, order value high). Fashion categories consider Shein ecosystem or independent site. Local brands fit enter Kogan marketplace. Australia GST dey charge from first Australian dollar (no small duty-free); cross-border direct mail still need pay tax. Local return address an compliance (ACCC product safety) na entry points.
Watch-outs & risks
ACCC product safety regulation dey tighten (name Temu/Shein/Amazon, dangerous-goods problem). Local platform Catch (shut down 2025.1) an MyDeal exit, market dey enter giants consolidation period. US tariff policy spillover make Temu/Shein list Australia as new battlefield. Order value dey drop (buy more spend less) dey erode GMV quality. Remote area last-mile fulfilment cost dey high.
Platform quick-fit table
What type of seller each Top platform in this region fits best (click a platform for the full merchant analysis):
| Platform | Best-fit sellers |
|---|---|
| Amazon AU | E dey good for brand/factory sellers wey get stable supply chain and fit carry FBA stock an advertising cost, and merchants wey get trademark wey dem fit use for Brand Registry. E cover all categories; 3C, home, mother-and-baby etc standard goods get strong volume advantage. E no dey good for new sellers wey get thin profit, no differentiation, and no money — fees an competition go quick quick finish di gross margin. For cross-region expansion (Europe/Japan/Middle East etc), you must solve VAT an local certification at di same time. |
| Temu | E dey good for Chinese factory-type/supply-chain sellers (full-managed: only supply goods, no touching operation) an sellers wey get US/Europe overseas warehouse ability (semi-managed). E dey good for no-brand low-price standard goods (apparel, home, 3C accessories, small household goods). E no dey good for sellers wey want brand premium, heavy compliance or high-order-value categories — price-oriented an regulatory risk go erode brand an profit. |
| eBay AU | E dey good for second-hand/refurbished/collectibles sellers (sports cards, wristwatches, sneakers, handbags), auto parts an enthusiast long-tail sellers; individual an small sellers dey welcome, no pressure of holding stock. E cover North America + Europe + Australia/NZ multiple sites. E no dey good for sellers wey wan use new standard products to chase volume, or wey need Prime-level logistics an advertising scale. |
| Kogan.com | E dey best for: sellers wey already get Australia local entity/local warehouse for electronics, home appliances, home, DIY categories, an own-brand (private label) sellers — fit use Kogan First user pool an local fulfilment to build repeat purchase. E no dey good for: cross-border volume beginners wey dey chase traffic scale an extreme low price (exposure far smaller than Amazon/eBay), an fashion fast-moving consumer goods categories (no be Kogan mindshare categories). |
| Shein | E dey best for: Chinese apparel/accessory/home-goods factory sellers wey get small-order-fast-response flexible supply chain (suppliers na platform core resource), an categories wey face Gen Z fast-fashion mindshare. E no dey good for: non-apparel categories, no fast supply ability, sellers wey depend on brand premium instead of price, an brands wey no dey accept platform-dominated pricing (full-managed). |
QWhere dis evidence come from?
Underlying research documents for dis region (with full source URLs):